Avril Lavigne is set to launch accessories from her Abbey Dawn label on JustFab.com next month.
The rock/pop songstress will debut twelve shoe styles and five handbags from her fashion brand's spring collection, of those, four special color variations will be exclusive to the site.
“Overall, the style of Abbey Dawn is rock ’n’ roll, so you see a lot of spikes and skulls and black. They are bold pieces. They make a statement. They are a lot of fun," said Lavigne.
JustFab.com president Kimora Lee Simmons also chimed in about the partnership, explaining, “Avril, I feel, is such a punk rock sweetheart. She really has a distinct look, feel, flair and style, and certain elements of that, speaking from a design standpoint, will cross over and resonate with our members.”
Here are some promotional videos for the partnership:
Text Source, youtube 1 & 2