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Madonna's Half-Time Performance Becomes 3rd Most Tweeted Event

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Madonna, MIA and a nailbiter of an ending made last night's Superbowl XLVI was the second most tweeted event in history.

Just over 12,000 tweets per second were generated near the end of the game that saw the New York Giants beat the New England Patriots 21-17 on Sunday, according to a tweet sent out by Twitter officials yesterday.

Madonna's half-time show performance generated 10,245 tweets per second, making it the third most tweeted event ever. Rapper MIA's controversial middle finger gesture during her part of the half-time show may have also helped boost Twitter traffic during the event.

What remains the most tweeted event ever so far?

An airing of the anime movie ‘Castle in the Sky' on Japanese TV on Dec. 9, 2011 is the top Twitter traffic driver of all time with 25,088 tweets per second. Rounding out the rest of the top five Twitter events in history are Tim Tebow's overtime touchdown pass on Jan. 8, 2012 (9,420 tweets per second) in fourth place, and Beyonce's Aug. 28, 2011 pregnancy announcement during the MTV Video Music Awards (8,868 tweets per second) in fifth spot.


Madonna’s new single “Give Me All Your Luvin’” and forthcoming album “MDNA” are off to a solid sales start.

After only three days in release, “Luvin’” has sold over 100,000 downloads in the U.S. according to industry sources (through the close of business Sunday, Feb. 5), while pre-orders for her album via the iTunes Store stand around the 50,000 mark.

Comparably, Madonna’s last lead single from a studio album, 2008′s “4 Minutes,” bowed with 217,000 downloads in its first week of availability (it was released on a Monday). Or, a little more than double what “Luvin’” has sold in three days.

Billboard.com will release Nielsen SoundScan’s exact sales data on “Luvin’s” first three days of sales on Wednesday morning (Feb. 8).

“MDNA” is the Super Bowl diva’s 12th studio album, and is due out March 26 via Interscope Records. The title was exclusively available for pre-orders on iTunes beginning Friday, Feb. 3. Her single and video for “Luvin’” also premiered digitally the same day.

With over 100,000 “Luvin’” singles sold, along with its handsome airplay debut, the track will debut on this week’s new Billboard Hot 100 chart (which measures airplay, sales and streaming data). Highlights of the Hot 100, on which Madonna will make her 56th career visit with “Luvin’,” will be released Wednesday (Feb. 8).

Madonna’s back catalog of albums also got a sales boost last week, thanks to sale pricing and publicity generated by her new single and her Super Bowl halftime performance. Sources say her top 10 digital sellers are showing a collected increase of over 1,700%.

Her “Celebration” greatest hits album got the largest bump and sold between 13,000-14,000 download copies (up from a couple hundred units the week previous). The best-of set was discounted to $6.99 in the iTunes Store while most of her other albums were priced at $7.99 at the retailer. It also sold for $3.99 on Sunday in the Amazon MP3 store.

Further impact of the diva’s Super Bowl spectacular will be felt next week, after a full seven days’ worth of sales are registered post-game.

Aided by Clear Channel's promotion of the song - participating pop stations in the chain played it at the top of every hour from Friday at 9 a.m. ET until the game's kickoff last night - Madonna's Give Me All Your Luvin' soars onto Billboard's Nielsen BDS-based Pop Songs chart at No. 24 as the format's Greatest Gainer (2,766 opening-week plays).

After less than three days of availability, the song registered airplay on 125 of the chart's 141 reporters. The chart's seven-day tracking period closed, per usual, at midnight ET last night.

Notably, plays on Clear Channel stations accounted for 79% of Give Me All Your Luvin's first-week airplay at the format overall (2,196 of 2,766 total plays).

Give Me All Your Luvin' isn't the first occurrence of Clear Channel flexing its considerable muscle to bring new music to its listeners. On the Nov. 26, 2011, chart, Rihanna's You Da One stormed in at No. 26 with 2,133 first-week plays after the chain's pop stations similarly premiered it.

In perhaps a gauge of pop airplay next week for Give Me All Your Luvin', Rihanna's You DaOne fell by 24% in airplay - and from No. 26 to No. 30 on Pop Songs - in its second week without the assistance of Clear Channel's promotion. Still, the song eventually rebounded, rising as high as No. 19 last week.

With Give Me All Your Luvin', Madonna tallies her seventh top-25 debut, the most since the survey premiered the week of Oct. 3, 1992.

4 Minutes also arrived at No. 24 the week of April 5, 2008. The week of March 7, 1998, Frozen scorched the chart at No. 16. To-date, the arrival remains one of the four highest in the chart's history.

Beyond Pop Songs, Give Me All Your Luvin' simultaneously starts at No. 33 on the Rhythmic airplay chart, No. 35 on Adult Pop Songs and No. 20 on Dance/Mix Show Airplay.




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