TVByTheNumbers - January 25th, 2012:
Here's a new weekly post we're testing out based on Nielsen data provided ReachingBlackConsumers.com (brought to you by the CableTelevision Advertising Bureau).
It's pretty interesting (at least to me) because not only does it show the top 25 shows with Blacks 18-49, it shows the equivalent ranking for Whites 18-49. Lifetime's move 'Drew Peterson: Untouchable' was a big draw across the board.
Note: shows that had multiple telecasts in primetime for the week show a number greater than "1" in the T/C column below and the ratings are an average across all telecasts.
| PRIMETIME CABLE RANKER | ||||||
| 1/16-1/22/12 | ||||||
| 18 - 49 | 18 - 49 | |||||
| HOH Race = Black | HOH Race = White | |||||
| Program | Originator | T/C | Rank | Live+SD AA % | Rank | Live+SD AA % |
| GAME, THE S5 | BLACK ENTERTAINMENT TV | 3 | 1 | 6.04 | 421 | 0.06 |
| Love and Hip Hop 2 | VH1 | 3 | 2 | 5.38 | 292 | 0.14 |
| NBA Basketball | TURNER NETWORK TELEVISION | 4 | 3 | 4.23 | 33 | 0.76 |
| SATURDAY MOVIE III | LIFETIME TELEVISION | 1 | 4 | 4.14 | 2 | 1.50 |
| LETS STAY TOGETHER S2 | BLACK ENTERTAINMENT TV | 4 | 5 | 3.75 | 537 | 0.03 |
| Beyond Scared Straight | A&E NETWORK | 1 | 6 | 3.63 | 82 | 0.52 |
| T.I. AND TINY | VH1 | 5 | 7 | 3.31 | 311 | 0.13 |
| NBA PRE-GAME SHOW | TURNER NETWORK TELEVISION | 1 | 8 | 3.29 | 78 | 0.54 |
| HOUSE OF PAYNE | TBS NETWORK | 4 | 9 | 2.83 | 198 | 0.26 |
| NBA REGULAR SEASON L | ESPN | 4 | 10 | 2.59 | 75 | 0.56 |
| The First 48 | A&E NETWORK | 2 | 11 | 2.55 | 146 | 0.33 |
| CHEF ROBLE & CO | BRAVO | 1 | 12 | 2.42 | 189 | 0.27 |
| WWE Entertainment | USA NETWORK | 2 | 13 | 1.97 | 1 | 1.73 |
| REAL HOUSEWIVES ATLANTA | BRAVO | 7 | 14 | 1.81 | 154 | 0.32 |
| BRAXTON FAMILY VALUES | WE:WOMENS ENTERTAINMENT | 3 | 15 | 1.74 | 553 | 0.03 |
| KEVIN HART- LAUGH AT PAIN | COMEDY CENTRAL | 1 | 16 | 1.62 | 120 | 0.37 |
| SUNDAY MOVIE III | LIFETIME TELEVISION | 1 | 17 | 1.43 | 89 | 0.49 |
| American Dad | ADULT SWIM | 10 | 18 | 1.40 | 44 | 0.68 |
| SOUTHERN GOP PRES DEBATE | CABLE NEWS NETWORK | 1 | 19 | 1.30 | 10 | 1.07 |
| SOUTHLAND | TURNER NETWORK TELEVISION | 1 | 20 | 1.27 | 80 | 0.53 |
| BET MOVIE OF THE WEEK | BLACK ENTERTAINMENT TV | 7 | 21 | 1.27 | 486 | 0.05 |
| JB SMOOVE-HOW I DOOZ IT | COMEDY CENTRAL | 1 | 22 | 1.26 | 216 | 0.24 |
| REAL HOUSEWIVES BEV HILLS | BRAVO | 3 | 23 | 1.23 | 29 | 0.79 |
| LAW & ORDER: SVU | USA NETWORK | 9 | 24 | 1.18 | 43 | 0.68 |
| Family Guy | ADULT SWIM | 2 | 25 | 1.18 | 35 | 0.73 |
Last week's Primetime Cable TV Rankings: Week ending 1/15/12:
Television viewing preferences are different among Black consumers compared with White audiences. These are the highlights of the Top 25 cable television programs for Black viewers in several demographic groups vs. White viewers for the week ending January 8, 2012.
Teens 12-17
Adults 18-24
Adults 18-49
Females 25-54
Males 25-54
OP note: i'm the one who added the red highlights.
Source: Reaching Black Consumers
Source: TVByTheNumbers
Shocked @ Braxton Family Values and Chef Roble & Co being so popular among African-Americans (even among black men) and beating RHOA.