That right there is the new Hugo Boss campaign staring Gwyneth Paltrow. Granted, it’s not as strange as her Coach campaign–in which the actress’ expression seemed to scream, “Are these what the poor call handbags?” This time around, things just look extremely stiff, uncomfortable, and overly retouched. The print ads look like every other print ad, but the television spot is another story…
Get ready for the most awkward commercial you’ve seen in a while.
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