With Viacom channels now off the DirecTV catalog for a week, MTV's sophomore supernatural drama falls 23 percent as another scripted series isn't immediately affected.
As it approaches its one-week anniversary, Viacom's carriage-induced blackout for DirecTV customers has had mixed effects on ratings.
MTV drama Teen Wolf took a sizable drop, falling to a season low of 1.327 million viewers. That's a 23 percent hit from last week's 1.719 million viewers, roughly in line with the 20 percent that DirecTV subscribers make up of MTV's distribution. The series also posted a 1.21 rating among households, nearly 25 percent shy of its season average of a 1.6 rating.But the absence of the 20 million U.S. satellite subscribers now barred from the 26 Viacom-owned networks -- Comedy Central, Nickelodeon, VH1, BET and MTV among them -- was noticeable on Monday night.
Elsewhere in Viacom's scripted efforts, VH1 dramaSingle Ladies was below 2 million viewers for the first time in a month. The series fell 23 percent from the previous Monday, 1.933 million down from 2.498 million, after a similarly depressed lead from Love and Hip Hop Atlanta.
It's not bad news across the board, though. MTV's Awkward, a critical favorite showing season-to-season growth in its sophomore run, was almost dead even in its first broadcast without the DirecTV audience. Thursday's episode drew 1.715 million viewers, down a mere 45,000 from the previous week.
Entering week two, talks between Viacom and DirecTV are ongoing, but the prospect of a lingering blackout seems to have people at all levels anxious.
Teen Wolf showrunner Jeff Davis has been tweeting with hundreds of fans after offering to gift 500 people Monday's episode on iTunes -- if they sent him proof of being a DirecTV subscriber.
On much happier notes, here are some more interviews with the cast from SDCC.
With CliqueClaque
Dylan O'Brien
Dylan O’Brien’s Stiles may be one of the few left not a mystical being or a hunter, but he has strong connections to both Scott and his father. He discusses those relationships and the possibility of Stiles finding love.
Tyler Posey
Tyler Posey talks about Scott’s decision to join Derek’s pack in order to protect his friends. He also teases what happens between Scott and Allison in the next episode.
Crystal Reed
Crystal Reed talks about the challenges that face Allison now that her mother has been bitten by a wolf. Will she, as a hunter, be able to remain in a relationship with Scott, a wolf? And, the fun of playing a bad-ass hunter on the show.
Tyler Hoechlin
Tyler Hoechlin covers the growth of Derek from the first season, his relationship with Scott and the possibility of getting a love interest.
Holland Roden
Holland Roden discusses what is coming up for Lydia. Will she figure out what is underneath the Hale home? And, will Lydia find love with Jackson, Stiles, or someone else?
Colton Haynes
Colton Haynes enthusiastically discussed his transformation into the Kanima and what may be coming up for Jackson.
And some shorter pieces with Celebs.com
Anyone know if EW.com did an interview with the cast at this years Con?