Once again, Hollywood undersestimated a majority black cast. "Think Like A Man" had a production budget of only $12 - $13 million, which is technically an independent film's budget. On Friday alone, it already made back its money grossing an estimated $12 million in only 2,017 theaters, whereas "The Lucky One" is playing in 3115 theaters.
"Think Like A Man" Surprising #1
Big online ticket seller Fandango called this contest early when it reported that sleeper Think Like A Man based on the bestselling book by TV/radio comedian Steve Harvey was its top-selling movie — representing a healthy 42% of Thursday’s sales. This Screen Gems/Sony Pictures’ urban comedy aimed squarely at African-Americans ages 13 to 49 is playing in only 2,017 locations. But it’s looking like $12M for today and an unexpectedly large $30M for the weekend with an ‘A’ CinemaScore from audiences (‘A+’ Males, ‘A’ Females, ‘A+’ under age 25, ‘A’ every other category). ”Think Like A Man is off to an excellent start. At this time it looks very similar to Tyler Perry’s Why Did I Get Married?” a rival studio exec told me today. That’s far more than the $17M which Sony was predicting. “The movie had a negative cost between $12M-$13M so we’re thrilled,” a Sony exec emails me. “Any weekend where you make back the negative cost in the first weekend is a good weekend in our books.”
"Think Like A Man" Surprising #1
Big online ticket seller Fandango called this contest early when it reported that sleeper Think Like A Man based on the bestselling book by TV/radio comedian Steve Harvey was its top-selling movie — representing a healthy 42% of Thursday’s sales. This Screen Gems/Sony Pictures’ urban comedy aimed squarely at African-Americans ages 13 to 49 is playing in only 2,017 locations. But it’s looking like $12M for today and an unexpectedly large $30M for the weekend with an ‘A’ CinemaScore from audiences (‘A+’ Males, ‘A’ Females, ‘A+’ under age 25, ‘A’ every other category). ”Think Like A Man is off to an excellent start. At this time it looks very similar to Tyler Perry’s Why Did I Get Married?” a rival studio exec told me today. That’s far more than the $17M which Sony was predicting. “The movie had a negative cost between $12M-$13M so we’re thrilled,” a Sony exec emails me. “Any weekend where you make back the negative cost in the first weekend is a good weekend in our books.”
Warner Bros’ romantic drama from Nicholas Sparks, The Lucky One starring Zac Efron, is looking like $9.0M today to overperform for $25M weekend playing in 3,115 theaters. It received a ‘B+’ CinemaScore from audiences.
Source: http://www.altfg.com/blog/movie/box-office-think-like-a-man/
I'm especially happy for the actresses (Gabrielle Union, Taraji P. Henson, Regina Hall, and Meagan Good) who are undervalued by Hollywood.
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No, it's NOT a Tyler Perry film.
