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Taylor Swift Breaks All-Time Country Touring Record

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Taylor Swift has smashed the all-time revenue record for a single tour by a country artist with the final stats reported from her Red tour that played arenas and stadiums in four continents during a 15-month span. According to Billboard’s Boxscore archives, the tour’s overall gross of $150 million surpasses the prior country artist record held by double-billed Tim McGraw and Faith Hill Soul2Soul tour that brought in $141 million during 2006 and 2007.

The Red tour, which tops the weekly Hot Tours ranking, began last year on March 13 in Omaha, Neb. and ran for six months in North America before closing with a three-show stand in Nashville in September. In November and December, Swift traveled Down Under for a five-city jaunt through Australia and New Zealand to close out the year. She performed in London and Berlin in February to kick off the tour’s 2014 schedule, and the final trek covered six cities in Asia, beginning with a May 30 performance in Shanghai and ending on June 12 with a final concert in Singapore. The Red tour’s final box office counts total $150,184,971 in revenue from 1,702,933 sold tickets at 86 performances in 12 countries.


Swift’s tour itinerary included 15 stadiums worldwide during its run. Gillette Stadium in Foxboro, Mass. topped the list with the best box office results during the tour. The home stadium of the NFL’s New England Patriots produced the highest gross and attendance counts with $9.4 million in sales from 110,712 fans at two shows last summer (July 26-27). This is the third time the stadium has featured the country superstar in a headlining tour performance. She also played Gillette in 2010 on her Fearless tour as well as the Speak Now outing the following year. Among stadiums that hosted the tour for a single performance, Pittsburgh’s Heinz Field claims the top gross and attendance counts with $4.7 million from a sellout crowd of 56,047 on July 6, 2013.

Box office results from arena performances on the Red tour place London’s O2 Arena ahead of the pack with the highest gross and attendance numbers. The London venue recorded $5.8 million in sales from 74,740 tickets sold during its five-show run (Feb. 1-2, 4, 10-11). Among the arenas that brought in the tour for just one performance, the Mercedes-Benz Arena in Shanghai tops the list based on sales of $1.8 million. The best attendance for a single performance was recorded in Fargo, North Dakota. Swift played the Fargodome on Sept. 6, 2013 with a capacity crowd of 21,073.

Rock veterans Journey and Steve Miller Band take the No. 2 Hot Tours ranking this week with $8.3 in box office sales reported from their ongoing co-headlining tour. Since kicking off on May 15, the summertime trek, primarily booked at outdoor amphitheaters, has grossed more than $17 million at 24 concerts. With Tower of Power on board as special guest, the tour will continue in North American markets through early August.

Pop star Katy Perry lands at No. 3 on the list of top-grossing touring artists with the first totals reported from her Prismatic world tour’s North American leg that began on June 22 in North Carolina. The first four venues during the summer schedule produced $7.8 million in sales from 66,542 fans at sellouts in Raleigh, Washington, D.C., Nashville and Atlanta. The 16-week run through U.S. and Canadian cities will bring the six-time Billboard Music Award winner to 47 arenas in North America through mid-October. Dates in Mexico, Australia and New Zealand are on the books for the remainder of the year, and a second trek through Europe will begin next February. The tour’s first European leg hit nine cities in the U.K. back in May.

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