Building upon the success of their 2013 event, Kiehl's has once again teamed with Marvel Custom Solutions and enlisted a triple threat of super heroes for a Limited Edition custom Captain America comic book.
The illustrations deliver an all-new adventure set in Kiehl's historic New York flagship store. The 12-page story features Captain America, Black Widow and Falcon as they fight to save the world in the Mighty Marvel Manner.
The globe-saving trio is a larger than life reflection of Kiehl's Triple Threat, a powerful skincare routine of cleanse (Facial Fuel Energizing Face Wash), shave (Ultimate Brushless Shave Cream), and moisturize (Facial Fuel Energizing Moisture Treatment).
The thrill-packed story takes the trio on an out of this world excursion from a sinister A.I.M. base on the surface of the moon, to ancient tunnels deep beneath Kiehl's historic flagship store.
When a secret payload of rare ingredients -- that may have been a part of the original Super-Soldier formula -- is stolen from S.H.I.E.L.D., Nick Fury enlists Captain America, Black Widow, and Falcon to race against the clock before the maniacal M.O.D.O.K. can use the materials to bombard the Earth.
"When an all-American landmark like Kiehl's flagship store is threatened, it's only fitting that our legendary Super Soldier leaps into action," said Marvel Custom Solution's Creative Director Bill Rosemann.
"To celebrate our second team-up with Kiehl's, we're upping the excitement by uniting Captain America with his famous friends, Black Widow and Falcon. It takes a team to save the world, just like it takes Kiehl's Triple Threat to save a man's face."
The limited edition Captain America comic is now available in Kiehl's retail stores, Kiehl's department store counters nationwide, and on Kiehls.com (www.kiehls.com/marvel).
[Source]
Bizarre tie-in marketing is the American way tbh!
![smile]( "smile")
The illustrations deliver an all-new adventure set in Kiehl's historic New York flagship store. The 12-page story features Captain America, Black Widow and Falcon as they fight to save the world in the Mighty Marvel Manner.
The globe-saving trio is a larger than life reflection of Kiehl's Triple Threat, a powerful skincare routine of cleanse (Facial Fuel Energizing Face Wash), shave (Ultimate Brushless Shave Cream), and moisturize (Facial Fuel Energizing Moisture Treatment).
The thrill-packed story takes the trio on an out of this world excursion from a sinister A.I.M. base on the surface of the moon, to ancient tunnels deep beneath Kiehl's historic flagship store.
When a secret payload of rare ingredients -- that may have been a part of the original Super-Soldier formula -- is stolen from S.H.I.E.L.D., Nick Fury enlists Captain America, Black Widow, and Falcon to race against the clock before the maniacal M.O.D.O.K. can use the materials to bombard the Earth.
"When an all-American landmark like Kiehl's flagship store is threatened, it's only fitting that our legendary Super Soldier leaps into action," said Marvel Custom Solution's Creative Director Bill Rosemann.
"To celebrate our second team-up with Kiehl's, we're upping the excitement by uniting Captain America with his famous friends, Black Widow and Falcon. It takes a team to save the world, just like it takes Kiehl's Triple Threat to save a man's face."
The limited edition Captain America comic is now available in Kiehl's retail stores, Kiehl's department store counters nationwide, and on Kiehls.com (www.kiehls.com/marvel).
[Source]
Bizarre tie-in marketing is the American way tbh!
