A Brazilian supermodel has revealed that she burns her hair to keep it in good condition.
Brazilian model Barbara Fialho, who has walked the runway for Victoria's Secret, swears by velaterapia - a procedure which uses an open flame to burn off spit ends.
She told Fashionista: 'If I did [straightening treatments] I would lose all my hair! They’re very strong.'
Fialho added that fellow catwalk darlings Alessandra Ambrosio and Isabeli Fontana are also fans of the service, offered at Sao Paolo's Laces and Hair Salon.
Laces' website explains that a flame 'cauterizes the hair, leaving behind a passage of nutrients to its interior, removes split ends and the impermeability of the hair caused by brushing and other chemicals.'
Local experts agree that it's a popular practice among Brazilian beauties.
'It's unbelievable. You don't get shorter hair, but if you touch the treated side it feels so much smoother and healthier!' Vogue Brazil editor Victoria Ceridono tells Fashionista.
According to Elle.com, the three-hour process is intended to open up the hair follicle, making it more receptive to conditioning.
Fialho, who has also walked the runway for Naeem Khan and Temperley London, says that velaterapia is actually gentler than the alternatives.
Sounds as if this Brazilian beauty craze can't hold a candle to other treatments.
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