Tinashe spilling the tea on how RCA is more focused on promoting Zayn over their other artist. pic.twitter.com/koWE64LIlo
— Chart Flops (@chartflops) February 10, 2016
-Tinashe's debut had some momentum with platnium hit "2 On," but her career has stalled since then
-She has also had success in the UK and Australia with top 5 hit All My Friends
-Her label RCA has not given her much funding
-She stated that to even get her 2nd era started, she had to leak Party Favors herself or else her singles and album would have been delayed
-Tinashe works incredibly hard on singing, dancing, writing, and producing, wishing to recreate the magic of past acts like her idols Janet and Britney who were true entertainers
-She has even self funded stuff like her own music videos and mixtapes, since her label doesn't have much of a budget for her
-Fans were discussing her tour and how RCA will promote in DMs and Tinashe responded that she doesn't know because RCA is focused on Zayn's career
-Zayn just started out and was immediately given big spots like the Billboard cover, Fallon, Wango Tango, and big UK spots, but he didn't even bother to show up to those
-It should be noted that the label may be investing a lot into Zayn because of his huge social media fan base and association with One Direction
-Ztans who formerly wanted Zayn to date or collab with Tinashe are now coming for her
Tinashe was not trashing her label. She is disappointed about a lack of promo and delays but she still appreciates them:
Source: Twitter
It's kind of sad that no matter how hard you work and what talent you have, labels now just invest in people with big social media followings even if they are lazy and cancel everything.